§ INDEX /home/zedjellicoe v.2026.01
$ █
> Zed Jellicoe
> Head of UX Research & Product Strategy
> behavioural research that ships product · 10 MENA markets
§ FACTS [ 02 ]
- LOCATION
- Dubai, UAE · Golden Visa
- EXPERIENCE
- 15+ years
- PRODUCTS
- 30+ · 5 active · Yango ecosystem
- MARKETS
- 20+ · MENA · Asia · Europe
- IMPACTED BUDGETS
- 600+ million USD
- USERS REACHED
- 10+ million users
- PROJECTS
- 600+ · 40–50 / year
- LANGUAGES
- EN · AR · FR
- STATUS
- Available · Consulting
SELECTED_WORK
[ 01 — 04 ]- 012023 — present
Launching Yango Music for MENA
Spun out Yango Music and shipped My Vibe, an AI-native recommendation system.
→ - 022022 — 2023
Restructuring research and design at ADSS
$5M annual savings · 35% faster time-to-market · four fintech products.
→ - 032020 — 2021
Voice, RTL & EV: pioneering UX at DEWA
GCC's first Arabic Alexa skill and Dubai's first public EV charging UX.
→ - 042019 — 2020
The UAE's first transactional banking chatbot
Reduced direct call durations by 30% across six banking verticals.
→
§ NOTE [ 04 ]
/* operating principle */
>
A study nobody acts on is overhead.
>
I'm hired to make the decision actually move.
// 15 years in
§ CONTACT [ 05 ]
$ contact --senior-leadership
>emailzjellicoe@gmail.com>linkedin/in/zedjellicoe>schedulecal.com/zedjellicoe>downloadcv.pdf [↓]