Zed Jellicoe
- LOCATION
- Dubai, UAE · Golden Visa
- EXPERIENCE
- 15+ years
- PRODUCTS
- 30+ · 5 active · Yango ecosystem
- MARKETS
- 20+ · MENA · Asia · Europe
- VALUE PROTECTED
- ~$9M+ / year
- USERS REACHED
- 10M+
- REGIONAL FIRSTS
- Banking bot · Alexa RTL · EV chargers
- AI SHIPPED
- Voice · chatbots · wrappers · agents
- LANGUAGES
- EN · AR · FR
Product strategy with sharper instruments.
I turn uncertain markets, weak signals, and expensive roadmaps into decisions teams can defend.
Behavioral research finds the real problem. Analytics sizes it. Design makes the system coherent. AI shortens the distance between the question and the shipped product.
From zero-to-one launches to growth, monetization, product sunset, and operating-model transformation, I work across the full product lifecycle, not one isolated part of it.
SELECTED_WORK
[ 03 ]- 012023 — present
Scaling Yango Play and deciding what deserved to survive.
Portfolio strategy across five products: roadmap, monetization, AI recommendations, discovery, and product sunset, helping scale Yango Play from launch to 1.3M subscribers.
→ - 022022 — 2023
Fixing the operating model to find the social-trading product.
Led social-trading product discovery and rebuilt product operations across four regulated fintech platforms, saving ~$5M annually and cutting time-to-market by ~35%.
→ - 032020 — 2021
Designing voice AI and EV charging with no precedent to copy.
Led pioneering Arabic voice experiences at DEWA and designed Dubai's first public EV-charging UX across a network of 400 chargers.
→ - 042019 — 2020
Making conversational AI operational, not ornamental.
Designed the UAE's first transactional digital-banking chatbot across six banking verticals, reducing call durations by 30% and helping reshape how Mashreq's direct-banking channel operated.
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